- The Samsung controversy and the murky world of tech blogging | Technology | guardian.co.uk
„Quiqueré, who has been a “brand ambassador” for Samsung since 2010, was told she had won a competition to come at the company’s expense to the Olympics in London in August, along with a group of bloggers. She went expecting to be a guest at events, because Samsung was a major sponsor of the Olympics, for which it paid more than $100m.Instead the group found that the six-day trip involved barely any visits to events. Instead they were meant to create promotional videos and photos, and fill out daily reports on what they had done. They were also instructed to upload videos of promotional events to their personal YouTube accounts – an instruction that Quiqueré resisted strongly. She says that by the end of the five-day trip she saw two events – a table-tennis semifinal and a volleyball eliminator. “We didn’t have the chance to see the Olympic stadium or participate [in] other festive events related to the Olympics,” Quiqueré complained. “The most embarrassing thing is the surreal feeling of being trapped.”
Offenbar hat Samsungs Art, Blogger als PR-Knechte zwangszuverpflichten, Methode. Interessant ein Kommentator im Blog der Betroffenen: „The lack of communication, the over-reactions, the near-psychotic managemenet behaviour – it’s Korean through and through. This is more or less the same as what happens within Korea, except that people here kind-of expect it.“
- If You Were the Next Steve Jobs… – Umair Haque – Harvard Business Review
„After a few days, James, the barista, noticed that I’d come in, order a flat white, write like a man possessed for an hour or so — but never finish my coffee. He asked me why, and I replied that I espresso leaves me too wired to write, but paradoxically, I always need a little. Without missing a beat, James simply proceeded to create an entirely new drink for me, on the spot: a mini flat-white, which he half-jokingly named after me.“
Neue Zeiten erfordern neue Ideen.